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January 31

Valentine's Day, between traditions and different customs an opportunity to make a gift

Valentine's Day, between traditions and different customs an opportunity to make a gift

Love and Valentine's Day: an ancient bond. The romantic side of the anniversary dates back to the Middle Ages. In Paris in 1400, on February 14, the foundation of the High Court of Love was remembered, which had to decide on betrayals, violence and love. The Valentine are, instead, the cards that the lovers exchanged with drawings and floral elements. Tradition is above all Anglo-Saxon, so much so that there is an association of greeting cards in the United States. Not all countries are celebrated, however, on the same date and each has its own traditions. In Brazil, the party of lovers is 12 June, the day before the feast of Saint Anthony, patron saint of weddings. The unmarried women always hold a statue of the saint, wishing to get married soon. In America, Valentine's Day is always February 14th, but all the bonds of love are remembered. Very involved are the children, who prepare notes and sweets that they exchange with parents, classmates and teachers. In Japan, women give chocolates to men on this day. A month later, on March 14, they will return in "White Day" offering white chocolate. In China it is the man who brings gifts (flowers and chocolates), but "The Night of the Seven", which is celebrated in August, sees the women protagonists: they are the ones who show their domestic skills to find a husband. More practice Thailand, where the party of lovers is celebrated when the decision was made to marry. The customs of Finland and Estonia are less demanding: for them, on February 14th, it is the "day of friends", which is spent in the company. In South Africa it is instead used to write a ticket with the name of the boy you love. It is a long-awaited party: in this circumstance, men will know which women are interested in them. On the other hand, "country that you go, a custom that you find" as the proverb reads. The important thing is to try to amaze the person you fell in love with maybe a thought, a creation signed by Boite d'Or. Come and visit us at the Alba or Cuneo offices or visit our online shop: www.shop.boitedor.com. You could find the perfect jewel!