For too long the role of the father in the family has been relegated to that of a dispenser of economic support. And yet, even the father has a major role in the life of the child, complementary to the mother: not a substitute, therefore, but not even a minor one. Recent research confirms that having a satisfying relationship with one's father facilitates the formation of an adult with fewer behavioral problems, greater sociability and better quality in relationships. Before the birth of the child, it is important that the father is close to the future mother: taking care of him is the first act of love addressed to the child. It is scientifically proven that children hear and recognize the father's voice even before they come into the world and this arouses in them real emotions. From the moment of birth up to 9 months, perceiving the difference between father and mother will help the child to open up to the world and to adapt to the differences; it will also develop that awareness of being loved by more people, so important for feeling secure and laying the foundations for building adequate self-esteem.

Such a strong and absolute bond must be celebrated in the best way! The celebration of our heroes is coming: Tuesday, March 19, for Father's Day, surprise them with a special gift. Come and choose it from Boite d’Or, in our offices in Cuneo, or in Alba or on our e-commerce (www.shop.boitedor.com): we have a wide selection of creations to offer.